“It just needed a woman’s touch.” How many times have you heard that comment? We all probably know the guy whose home was transformed by an injection of feminine magic. Suddenly, his previously lackluster man-space is graced with amazing warmth and character.This, of course, is no surprise to most people when it happens. We all just accept it as one of those mysterious things about women’s abilities. But how many people fully understand these implications when it comes to branding and marketing their product or service – and, in particular, when it comes to marketing luxury real estate development today?Let me make my point with just a couple of statistics:o 91% of new home decisions are made by women.o Single women, the fastest-growing group of home buyers in the U.S, totaled 22% of all buyers in 2006.Now comes the interesting factoid: What percentage of advertising creative directors (the ones who direct the marketing messaging and branding) in the U.S. are women? A whopping 3%. Really.Why does this matter? Does it matter? Well, yes, if you want to connect with the soul of a woman when she’s about to spend money on her nest. Now, this doesn’t mean that men should be left out of the equation, but it’s important to be honest about whose opinion leads the purchase decision in the home.When women are making a home decision, it is a choice that reflects who they are at their essence. It is deeply personal. They are trying to capture something elusive … an emotion, a feeling. Precisely because a home decision is in large part an emotional decision, it’s critical for real estate marketers to recognize the need to connect in a meaningful way to women. And who better to know how to reach women but … a woman?Female creatives are in tune with the emotional chords that resonate with other women. And the skillful ones know how to translate that sensitivity into the promise of a meaningful brand experience.
Talking about real estate litigation, it is the routine of finding a legal method to disputes pertaining to real property. Keep in mind that it doesn’t really matter whether that particular property is in the stage of ‘developed’ or not. Often, this kind of litigation arises from disputes at the time of buying, financing, or property development.Number of attorneys, more so in bigger metropolitan areas usually have expertise in this area and are fully aware of the complicated contracts that are associated with the real estate.Contracts to buy real estate are one of the most common kinds of litigation. There is a strong possibility that the disputes may occur due to vague language in the contract, or because of the fact that both parties did not the read the contract in a proper manner. In this scenario, any contract breach may be settled out of court. If one party is not in favor of out of court settlement, then there is no other option than to go for a court hearing.Real estate litigation is also going to happen when there are issues related to construction contracts. In few cases, the contractor and the real estate developer may have an issue regarding the project scope or the finished work quality. If the issue is pertaining to quality, it is the responsibility of a lawyer to gather proofs with the help of an expert. This expert is going to analyze the work and is going to give the comprehensive detail of it to the court.If the money has already been given according to the contract, then the party concern may need to refund it partially or fully. Conversely, if money has not been given as yet, judge will decide how much one party needs to pay to another party.When it comes to real estate litigation, financing disputes are pretty much a rarity, but there are cases when it does happen. For example, if two companies decide to share the financing cost and disputes occur, there is a good chance that one company may take the other company to court. If there is a written contract available, court is going to give the judgement on the basis of that. Further, if you are of the opinion that your mortgage lender has not been fair, you can go to the court. For this, you need to take the services of a property attorney.